Gauri Sawant, a transgender activist became popular for a heartwarming Vicks advertisement for their ‘Touch of Care’ campaign. The advertisement was centered around the true story of Gauri Sawant, who adopted Gayatri after her mother, who was a sex worker, died. The narration is in the first person from Gayatri’s viewpoint, showing the unconditional love and care by Gauri despite the deep-rooted prejudices in the society. After the ad turned out to be successful, Gauri Sawant continued to use her celebrity status to further her activism. She has been working on her pet project, an old-age home and adoption house for the transgender community, to afford the elderly with care and support.