A DROP IN THE OCEAN

Product

Price range (Rs)

Mkt Share (%)

Prestige

80 - 150

70.0

Deluxe

175 - 225

26.4

Premium

250 - 325

3.1

Super Premium

400 - 550

0.3

Scotch

675 - 1,100

0.2

*Total whisky mkt =32 million cases, 1 case =12 bottles of 750 ml each, *Prices shown are relevent to Bombay