TAKE non-merit goods food and fertiliser subsidies, strategically the most important subsidies in India. Only 73 per cent of food subsidy actually reaches the consumer. The state is needlessly involved in procuring, storing, transporting and distribution of foodgrains, and making a loss on the entire operation which could have been profitably left to the market. Also, the loopholes in the PDS only help to benefit the urban middle class. A much better option for the state would be to get out of the food market, periodically issue coarse grain coupons to the target section, and play only a regulatory role. Thereby cutting its losses completely, yet benefiting the weaker sections. In non-merit goods, in fact, direct income transfers also work better, like the food for work programme. Similarly, there is little case for providing fertiliser subsidy—which was Rs 7,767 crore last year—to public sector plants, as opposed to farmers who actually benefit from it, and continue to protect their production inefficiency. A much better way would be to import fertilisers directly and sell it to farmers cheap.