The last couple of years saw the Titan umbrella unfurling into a multibrand entity with the Timex, Tanishq and Insignia brands of watches. At corporate headquarters, executives say the new emphasis will be on retailing rather than on timepieces. Managing Director Xerxes Desai sees Titan's corporate objectives as turning into a truly global brand in watches, clocks and jewellery and also to sell select international watch, clock and jewellery brands in India. Titan is also considering producing micro-precision engineering products for automobile and telecom industries. Says Desai: "While timepieces are and will remain Titan's core business, it is simultaneously looking at other prestigious personal use products." Like fine crystal, cutlery, leather ware, premium quality scarves and ties and writing instruments. This year, Titan expects a Rs 370 crore turnover, with exports touching, roughly, $10 million.