On a macro level, research has shown that if AIDS is not controlled, its costs could eventually consume the entire medical budget of a country. "This could imply increased taxes as the Government turns to the business community and employed workforce for funds. It would also mean lower purchasing power in the hands of consumers in the long-run. That would affect any company's market," says David Logan, president of US-based Corporate Citizenship International. "Businessmen can no longer take the view that the disease belongs to the domain of their employees' private lives," says P. Ratnam, director, CII. "Corporates must educate people about the costs and risks involved."