Homegrown consumer electronics brand boAt turned six last month but the brand is anything but young in terms of market dominance. In Q3 2021, boAt's parent company Imagine Marketing set the record of being the market leader in the hearable segment for the fifth consecutive quarter with a 48 per cent share and 171 per cent year-on-year growth. India’s largest digital-first brand also entered the top five list globally on the fifth position in the wearable segment with a 7.25 per cent market share. As we speak, team boAt is working towards filing a draft red herring prospectus and would soon be heading for an IPO.