He hasn’t had a release since 2018. His last release, like most of the ones before, was a box-office dud. His contemporaries have one release a year so as to not fade away from public memory. But Shah Rukh Khan can make crowds go ballistic without delivering a single film in three years. If brand endorsements are anything to go by, this testifies that India’s audiences do not love a star basis the box-office collections. Love is not rational.