Pop! The ideas bottle opens, and the frothy, bubbly, tasty thoughts flow out. A new venture may take shape in the mind of an individual. It may later transform into a start-up or business expansion, or disappear like smoke. However, if it does materialise, entrepreneurship flourishes, jobs are created, and the “Make in India” vision takes a concrete form. A crucial aspect of Aatma Nirbhar Bharat is to fan the business of ideas so that more goods are manufactured in India for the Indian consumers and rest of the world.