India has a rich resource of data on its population, health status, demographic behaviour and economic conditions among many other aspects of life and environment. However, these data often suffer from some common challenges related to human and technological factors, affecting its quality and thereby government policy decisions based on them. The Indian Council for Medical Research (ICMR)’s National Institute for Medical Statistics (ICMR - NIMS) has recently entered into a partnership with Population Council to launch the National Data Quality Forum (NDQF) with the objective of strengthening the data ecosystem in the country. Dr. M. Vishnu Vardhana Rao, Director, ICMR- NIMS, in an interview to Outlook explains how NDQF will integrate learnings from scientific and evidence-based initiatives, and guide actions towards establishing protocols and good practices when dealing with data collection, storage, use and dissemination that can be applied to health and demographic data as well as replicated across industries and sectors.