Any ranking or list is a tricky task. It can be based on objective data, but it still involves a certain bias. By default, some names have to be left out, especially if it is restricted to a certain number, 25 in this case. So, let us begin with what is missing from this list of new Indian business families and wealth creators in the past 25 years. Scions and members of the second and third generation are out. They built on existing wealth; they grew the respective empires. They did not start from scratch.