The Squid token, inspired by the popular Netflix series, Squid Game, is a good example. It plunged 99 per cent to less than half a cent on November 1, within a week of its launch when it grew more than 44,000 per cent. Malviya, who belongs to a small town in Rajasthan but is now based in Mumbai, says the phenomenon of investing in cryptocurrencies is growing in Tier II and Tier III cities, which is disturbing because of the lack of awareness and knowledge about cryptocurrencies among the small investors. “I know friends, who have small businesses but are not very well-educated, investing in meme coins. But meme coins are not supported by fundamentals so they are inherently risky, but they are getting a lot of volumes. I would say 60-70 per cent of total investments in cryptocurrencies is in these small coins and tokens that may not be recognised,” he says.