FOR years now, it has been common knowledge that a large number of financial journalists are not above accepting gifts, in cash or kind, from companies for services rendered—writing nice things about them or running their rivals down. Now the Press Council of India (PCI) too has taken note. A Council subcommittee is proposing a separate code of ethics for financial journalists which urges them to refuse cash, gifts, loans, junkets, discounts and preferential shares from corporates.