Advertisement
X

Five Steps To The World

Making a brand global is risky, painstaking and time-con-suming. Here are five points UB is keeping in mind:
 

  • PRODUCT
           Local tastes are important. You may have to tinker with your brand until you get the local flavour
  • LOGISTICS
          When margins are low, try and keep the distribution costs low. Go for local tie-ups and local production  
  • PROMOTION
          In an image-driven business, marketing is vital. Take a quantum leap in your approach  
  • PEOPLE
          You need world-class people to sell a world-class product. Get the best people and give them the best training  
  • COSTS
           Start-up costs will be very high; be prepared
  • Show comments
    US