Making a brand global is risky, painstaking and time-con-suming. Here are five points UB is keeping in mind: PRODUCT Local tastes are important. You may have to tinker with your brand until you get the local flavour LOGISTICS When margins are low, try and keep the distribution costs low. Go for local tie-ups and local production PROMOTION In an image-driven business, marketing is vital. Take a quantum leap in your approach PEOPLE You need world-class people to sell a world-class product. Get the best people and give them the best training COSTS Start-up costs will be very high; be prepared