Three months ago, when Reliance Industries chief Mukesh Ambani launched Reliance Jio’s services with the path-breaking “everything free” offer with free voice calls for life, Arpita Pal Agarwal, partner and leader in the telecom sector at PWC had told Outlook that Jio’s entry would force the incumbent telecom companies to go back to their drawing boards and relook at their tariffs as pricing for services would come down significantly.