Nirav worked to build his empire across continents by making Priyanka Chopra his global brand ambassador and showing American beauty Dakota Johnson flaunt his creations at the Golden Globes. While opening stores in upscale New York, London, Dubai, Delhi, Mumbai, Hong Kong, Beijing, Singapore, Las Vegas and Honolulu not so long ago, Nirav set up 12 companies in the United States, United Kingdom, United Arab Emirates, China, Hong Kong, Russia, South Africa, France, Singapore, Belgium and Armenia to con his bankers. Although the Indian agencies can draw some solace from the fact that the Interpol has issued red-corner notices for Nirav, his uncle and brother, it is doubtful if the long arm of the law will ever reach them. They will have to make do with the diamonds they have seized, which are now evaluated to be less than 30 per cent of the price they were billed for by Nirav.