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Major Players

Sanjay Lalbhai, Arvind Mills
Top-end:

Mid-price: Excalibur, Flying Machine, Bay Islands

Low-end: Newport

Problems: Brands took an image beating by being constantly on discount

Strategy: Slash discount sales. Focus on profits and image-building rather than revenues.

Gautam Singhania, Raymond Apparel

Designer: Be

Top-end: Manzoni,Color Plus

Mid-price: Park Avenue, Parx

Problems: Fast changing fashion trends leading to high stock redundancy

Strategy: Raymond lineage, total backward integration, strong retail network, more acquisitions

Kumarmangalam, Madura Garments

Top-end: Louis Philippe, Van Heusen, Allen Solly

Mid-price: Peter England, San Frisco

Problems: Peter England, being often on discount, has been losing money

Strategy: Flexible and customised distribution system, brand and line extension into categories like eyewear and perfumes

Nusli Wadia, Bombay Dyeing

Low-end: Vivaldi, Easy Care, Proline

Problems: Minor player in apparel, limited success in readymades with Vivaldi

Strategy: Build on trusted Bombay Dyeing name, major stake in Proline, relaunch brands

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