THE loquacious Rajeev Chandrashekhar is a striking contrast to his quiet brother-in-law Ajit Nambiar, or AJ as he refers to him. At work too, the chairman of the BPL telecom business group faces a totally different task. No global aspirations for Chandrashekhar. For, the BPL group—like all other players in telecom—is still far from winning the battles at home. BPL Cellular Holdings (BPLCH), the holding company for its four cellular licences in Mumbai (via BPL Mobile), operating losses expected in 1998-99. Chandrashekhar, though, puts up a brave front. "We are losing only as much as we planned," he says.