Then there are the excise duty hikes amounting to a total revenue increment of Rs 5,000-odd crore. All value-added and branded milk products like butter, cheese, ghee and sweets, powdered milk, branded spices, branded edible preparations and packed tea, items of average middle-class consumption and included in the price indices, are set to be costlier, thanks to an eight per cent excise duty. The tea price hike will have the most pervasive effect. For, according to the Tea Packeters Association of India, the average rise in tea price could be Rs 12 per kg. This would impact the 70 per cent of Indian households earning less than Rs 5,000 a month which consume packed tea. Even half of rural households in India consume packed tea, claims the association.