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Recreating Kerala's Magic

Amitabh Kant, ITDC chairman
  • Has kicked off the Incredible India ad campaign
  • Pegs the country as a high-value destination
  • Involves the private sector in pushing through tourism initiatives
  • Says marketing efforts must be backed by good infrastructure

A.K. Singh, MTDC managing director

  • Wants to develop Konkan coast as an alternative to the French Riviera, Nashik as new wine region
  • Plans luxury train, ‘The Deccan Odyssey’
  • Initiated privatisation of several MTDC properties
  • Current annual tourist traffic of eight lakh to be doubled by 2006-07.

A. Jayathilak, MD, Chhattisgarh Tourism

  • To hardsell eco- and ethno-tourism
  • To highlight the state’s virgin forests, large waterfalls, caves etc.
  • Cash in on Bastar brand to push tribal handicrafts
  • Lobbying with government for better air network
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