80 million page views a month With over 200,000 subscribers of its ISP business, it is now trying to leverage the access it controls for sify.coms benefit Late starter. Played catch-up by acquiring websites but at costs that many consider too high. Weak brand identity. Now trying to consolidate the mother brand by pumping in Rs 20 crore. More popular among NRIs. Now trying to increase domestic presence. NASDAQ m-cap more than $1 bn