What made you choose India for your telecasting operations?Your target viewership is the English language-speaking segment. So, why tie up with STAR?Aren't you likely to threaten STAR's position in the long run?Yet, it has been suggested that even NBC Asia might make programmes in Hinglish—a mixture of Hindi and English.So, the conflict of interests wouldn't be a problem?What is the percentage of local programming?Who are your Indian partners in programming?How will be your digital television service different?In the present scenario, what do you think can make your effort click?Your channels are already on. When will they be seen?