Sponsorships

Music/Rock Shows

• Bryan Adams
• Jethro Tull concert
• Deep Purple
• Bon Jovi

Movies

• The Lion King
• Die Hard with a Vengeance

TV Programmes

• BPL Oye on Channel V
• BPL Ek Se Badkar Ek on DD 1
• BPL Music Mania on Jain TV

Sports

• The K - 100 car rally
• Prakash Padukone Badminton Academy

.....HAVE DONE WONDERS FOR BPL'S TURNOVER

1985  -  78  Crore

1988  -  290  Crore

1989  -  90   -  450  Crore

1992  -  93  -  957  Crore

1994  -  95  -  1,700  Crore

1995  -  96  -  2,400  Crore