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Subhash Chandra : Broadcaster

In the maddening melee of the Indian satellite TV industry, a solitary figure stands out.Subhash Chandra, the man who dreamed up the Zee TV network. Clambering on to the strongSTAR TV platform, Chandra conjured up a heady mix of lowbrow programming and transformedour viewing habits, always moving faster and smarter than the competition. Of course, hemay soon be up against his greatest challenge yet. Posed by the czar of the global villageand Chandra’s business partner, Rupert Murdoch, as his STAR network prepares to gothe Hindi way with a vengeance. But going by his track record, Zee’s driving force isunlikely to give up without a fight. It’ll be a battle worth watching.

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