"From the time we get an enquiry to the time we deliver the product, data is live.So we can follow it up aggressively," says Sanjay Lalbhai, chairman of the Lalbhaigroup. "For any progressive company, the quality of decision will depend on thequality of information available." AML manufactures garments through franchisees whosell to a 200- strong distributor network which in turn sell to around 10,000 retailoutlets. It was, therefore, critical for the company to capture the data live and get thatinformation back to the franchisees. If manufacturing is not in sync with what is sellingat the retail outlets, the company would end up with obsolete stocks.