During the recent launch of the Volvo XC40, Charles Frump, MD, Volvo Auto India told us: “We launched the XC90 CBU (completely built unit) then got it to CKD (completely knocked down). We launched the S90 CBU then went to CKD. Now we launched the XC60 CBU and now it will go to CKD. And I think the advantage of that approach is that we bring the latest and greatest of all cars to India, a lot faster compared to the competition. So, the XC40 only started to run on the streets of Europe 6 months ago and it will be on Indian roads from today. And that’s (something) no other manufacturer has been able to do. It is an investment on our part. We come in and price the CBU competitively, and keep the pricing when we go CKD.”