In his 37 years at the Taj, Kerkar has created a cash-rich company with one of the strongest brand names in the Tata empire. Sales exceeded Rs 618 crore and net profit over Rs 146 crore for 1996-97. From one badly-run hotel in Mumbai, the group today owns over 40 hotels in India and abroad. But with Ratan Tata wanting a say in the running of the Taj and Kerkar stonewalling him, the former seems to have decided to concentrate on Kerkar's means rather than his impeccable ends. Even if he has to wash a lot of dirty linen in public. But even if Tata manages to oust Kerkar from the IHC board, can he keep him out? Outlook's investigations throw up a very interesting picture. The ownership and management of Taj hotels are routed through a maze of companies, subsidiaries and crossholdings. Piem Hotels Ltd, for instance, promoted by the Nagpals in '68, was acquired by the Taj group in '77 with a 55.64 per cent stake. However, IHC holds only 4.65 per cent of Piem Hotels, while Taj Investment & Finance Company (TIFCO), Taj Holdings Ltd, Taj Trade and Investments Ltd, Investment Corporation of India and IHC executives together own 51 per cent of Piem Hotels which include Hotel President in Mumbai, Taj Residency in Bangalore, Taj View in Agra, and Taj Residency in Indore. IHC has a long-term fee-based management contract with Piem Hotels for all its hotels.