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Why Ratan Tata Wants A Brand Fee

To formalise brand-owner Tata Sons as the core strategy unit for the group.

To guard against takeovers—he can take the Tata name away if he loses control of a company to a corporate raider

To send a message to his independent-minded CEOs about who’s boss

To keep the Tata name alive in posterity, even if there is no Tata at the helm of the group

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