The recent ad campaign by Starbucks, ‘#ItStartsWithYourName’, which explores personal connections and relationships with “a renewed lens” has struck a chord with many while drawing debate around representation from inside and outside the trans community in India. The advertisement brings to the surface the living experience of many transgender people in the country, as believed by LGBTQ rights advocates. Besides, the advertisement has been enacted by a trans model, a situation that is considered a rare occurrence in the entertainment industry.