The apple industry in the picturesque region of Kashmir transcends its local boundaries, assuming a profound significance that reverberates throughout the entire country. Its impact, particularly on the economy of Jammu and Kashmir, cannot be understated. In the tapestry of the region’s economy, apple farming emerges as a pivotal thread, weaving its way through the fabric of prosperity. Surpassing even the illustrious tourism sector, this humble agricultural pursuit substantially contributes approximately eight per cent to the state’s GDP. The sector assumes a pivotal role in bestowing employment opportunities upon diverse segments of society, including women, while also fostering economic prosperity in the rural hinterlands. The apple industry, year after year, bears the remarkable responsibility of yielding a staggering production of over 20 lakh metric tonnes of this delectable fruit. In certain bountiful years, this figure soars even higher, reaching an impressive 25 lakh metric tonnes. Indeed, it is a fascinating reality that a significant portion of Kashmir’s population finds themselves intricately entwined with the apple industry, whether directly or indirectly. The apple orchards, spanning over a vast expanse of more than 3.5 lakh hectares, stand as a testament to the region’s commitment to cultivating this luscious fruit. In the wake of the abrogation of Article 370, it is clear that the government has embarked upon a commendable endeavour to foster the well-being and progress of Jammu and Kashmir. The efforts being made in this regard are truly remarkable, especially when it comes to the various initiatives being undertaken to elevate the tourism industry. The recent G20 Summit, a significant event in the realm of international diplomacy, has also played a pivotal role in fostering global connections. As expressed by the esteemed LG Manoj Sinha, the aftermath of this momentous gathering has witnessed a notable surge in the influx of foreign tourists. However, one must not overlook the undeniable significance of the horticulture sector, specifically the realm of apple farming, as it demands the utmost attention from the government to foster expansion and cultivate a source of revenue.