Roy Phoenix’s Alphabetica is a celebration of imagination—the magic fuel that ignites creativity. He has dextrously conjured a planet called “Typewriter”, where Letters, Punctuations, Signs and Numerals cohabit in a spirit of “unity in diversity”. The alphabet as a metaphor to narrate his satire on majoritarianism is a stroke of genius. The parallels unfold when the jealous Y criticises the appeasement policy “favouring” the Vowel Minority, denying the Consonants the article “an”. Y further provokes the majority Consonant devotees by reminding them that they gave birth to Alphabetica as the 3,500-year-old Phoenician Consonants. Whereas the Vowels are Greek intruders who later tricked their way to corner an unfair 38 per cent word share of the dictionary. This becomes Y’s “why” for the “Rise of the Consonants” campaign.