As the tourists have become aware over time, many tour providers have started marketing their tours as animal friendly. However, plenty of these are mere changes in name while continuing the same harmful practices to make the animals tame enough to let people feed, walk around, touch or bathe them. Reports by organisations like PETA and World Animal Protection have highlighted how wlephant rides, tiger cub selfies, dolphin shows and other wild animal circus-style performances are all big business for travel companies, allowing them to rake in profits from tourists. In fact, World Animal Protection has brought our a report, Tracking the Travel Industry, which exposes the companies that promote animal cruelty through the tours and excursions they sell, and those that are winning for wildlife, such as Airbnb, which scored the highest. They have ranked Airbnb, Tripadvisor, Expedia and other world leading travel companies for their commitment to animal welfare, in our new report – the first of its kind. More about it here.