When it comes to the visual arts, Muzaffur Ali has excelled in painting, fashion and film, though not necessarily in that order. Zikr, his autobiography lets the reader into the gradual unfolding of his life from his childhood to his education and his journey as a filmmaker. As the name suggests, Zikr is an expression of gratitude to those who have influenced his life, beginning with his father, the poets he met in Aligarh University and the cities where he spent time, Lucknow, Calcutta, and Mumbai. Like all creative people Muzaffar Ali spends his time picking up new details. Learning he writes is a lifelong pursuit, and the search for knowledge should ultimately lead one to "truth." This philosophy is something he picked up from the Sufi sages and which is followed throughout the pages of Zikr.