Growing up in the small town of Jhansi, Uttar Pradesh, in the 1990s and the early 2000s, 23-year-old Bilal Khan taught himself English mainly through American television shows and the occasional Hollywood film on the cable network. In school, he would have laughed if someone had told him that he would go on to pursue English honours in college and pursue ‘culture studies’. Back when he was growing up, he had no conception of these fields of education. “It was either science or commerce,” Bilal laughs.