The question of whether ‘politics informs economics’ or vice-versa has been looming large for decades now, but has hardly been as prominent and critical as today. Given the geopolitical situations in Russia-Ukraine, Israel-Palestine-Iran, and to smaller extents in some other parts of the world, the economics finds itself at the receiving end. Business firms find themselves on shaky grounds as a consequence of such situations. For instance, companies such as McDonald’s, Starbucks, and Apple, along with financial giants including Goldman Sachs and JP Morgan, did chose to either suspend or fully exit their operations in Russia, citing ethical concerns, legal restrictions, and reputational risks associated with continuing business in a conflict zone. This presents an opportunity to the regional players to fill the void in the market.