The ‘Hindutva’ ideology has taken various shapes and forms across states in India. In Karnataka too, with its sizeable Muslim population, Hindutva forces have existed ever since 1947 but it was only after the 80s that the ideology started to change the social fabric of the state. While the ideology has not had much success in ‘Old Mysuru’ historically, the coastal belt today has become a hotbed for communal tensions and religious politics. Unlike north Indian states, however, Hindutva’s rise in these districts did not take the usual route of majoritarian communalism. Instead, it spread by exploiting existing socio-economic discrepancies and forging strategic social coalitions with both advanced and marginalised groups.