Today, social media play an increasingly more important role in the life of society because users spend a lot of time online and they view social media as an important source of information about issues that users are concerned with. YouTube, being one of the mainstream social media, allows users to share their videos online, create their channels, and thus, create their virtual communities united by common interests. YouTube also becomes a tool for the promotion of individuals and ideas because users can use social media to promote themselves and their ideas.
One such name who has created wonders with his work on YouTube and Instagram is that of Rajat Pawar from Bhopal. A YouTuber and a social media influencer who started his career by uploading content, posts, and videos on his YouTube channel and on Instagram. He was also an avid Tik Tok user.
Post uploading quite fascinating content he started gaining viewers and subscribers on his YouTube channel. Focusing on his performativity Rajat became an ace YouTuber and renowned for his comedy heart-pleasing videos which started to viral and loved by millions. Rajat’s YouTube performativity was so attractive and powerful along with his social media that the reach of his channel crossed 850k plus subscribers with videos reaching millions of views too. His Instagram also has marked 1 million followers consisting lakhs of likes and thousands of comments on his content.
Rajat has also worked with many ace social media influencers of the country.