The new world order is afoot. 2020 forced us into confinement to (re)consider our callousness, conscientiousness, and consciousness; conversations began to shift. For the travel industry, the year accelerated urgent reforms. How practical or lasting these will be, only time can tell. But one thing is certain – there’s no mindlessly rewinding to the old guard anymore. The only solution or way forward is to be more thoughtful; particularly when it comes to the luxury industry.