For many consumers, “Siri” is the name that comes to mind when they think of a virtual technology assistant in their daily lives, but for Samsung users, it’s “Bixby.” Using artificial intelligence and complex machine learning models, Bixby can help its users anticipate weather events, find products in their area, and even suggest events to check out on a certain weekend. It can absorb communication and commands via text and voice, making it adaptable and useful in a number of settings.