The media and entertainment industry has a long history of embracing innovation, constantly seeking new ways to push the boundaries of storytelling and captivate audiences. The latest game-changer is Generative AI, a powerful form of Artificial Intelligence that can create entirely new content – from music and scripts to captivating images and videos. Generative AI technologies can help with many of the challenges that currently plague the M&E sector, while also offering new storytelling formats that we haven’t seen before.