Gresham Global's approach is its comprehensive understanding of decision-making factors in different regions of India.
In today’s dynamic educational landscape, international institutions are increasingly focused on growth and attracting students from diverse countries, necessitating specialized support. Gresham Global, a persistent firm in the realm of international education representation, continues to uphold its commitment to excellence by facilitating the entry and growth of global universities in the subcontinent market.
Gresham Global distinguishes itself for its deep understanding of the unique needs of each university, ensuring that these institutions not only establish a presence but also thrive amidst the ever-evolving educational environment. The firm provides comprehensive guidance and resources, empowering universities to excel in the competitive student recruitment market.
One key aspect of Gresham Global's approach is its comprehensive understanding of decision-making factors in different regions of India. While students in the North rely heavily on the advice of foreign education consultancies, parents play a crucial role as influencers in the South. Gresham Global acknowledges these regional nuances to ensure targeted recruitment strategies that resonate with the specific market dynamics of each region.
The firm understands that India is an extremely price-sensitive market and relies heavily on scholarships. Considering this, they help partner universities navigate the challenges of pricing to ensure competitiveness. This comprehension makes the firm stand out in the global market as a trusted partner, and this is what makes it collaborate closely with universities and develop cost-effective marketing plans that cater to the price-sensitive nature of the Indian market.
Furthermore, they acknowledge the importance of working with the right agents in an agent-driven market like India. With over 50,000 registered agents in the country, Gresham Global ensures a careful selection process to identify the right mix of agents across key territories. This strategic approach ensures universities benefit from agents with significant outreach in the market, minimizing the complexity and maximizing the acquisition cost for universities.
Gresham Global goes beyond it with its in-country representation service, as it plays a vital role in nurturing partnerships and collaborations for universities' recruitment and research efforts. Moreover, the firm recognises the importance of transactional education and academic collaboration. India’s approach to fostering the mobility of foreign students aligns with that of other countries such as the UK, US, Canada, Australia, and Switzerland. The firm understands the significance of forging the right partnerships and maintaining engagement with partner institutions. The presence of local staff enhances efficiency in managing these partnerships, ultimately resulting in successful collaborations and valuable connections.
As part of its commitment to staying up-to-date with industry trends and opportunities, Gresham Global actively participates in local events organized by sector stakeholders. These events provide invaluable insights, networking opportunities, and a pulse on the evolving market dynamics. Gresham Global leverages its participation in such events to keep universities informed and connected to the latest opportunities in the global market.
Beyond its in-country representation and dealing with local staff, the firm focuses on market study and research, market entry strategy, financial compliance, legal requirements, student recruitment, university office setup, social media and digital offerings, education events, and strategic partnerships. With a tailor-made approach that considers the cultural needs and unique requirements of each institution, Gresham Global ensures universities achieve their desired growth and success across different regions.
Gresham Global's commitment to excellence extends beyond its service offerings. The firm fosters long-term partnerships with its clients, providing ongoing support and guidance to ensure their continued growth and success in the international education landscape.
For more information about Gresham Global and its services, please visit their official website: https://gresham.world/