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Mimansa The Founder Of Studio EM Is A Pioneer In The World Of Couture Bespoke Wedding Invitations 

With a background in marketing and a self-taught design journey marked by experimentation, Mimansa, the founder of Studio EM, is a seasoned professional in the world of bespoke wedding and celebratory invitations.

She pursued her initial studies in New Delhi, India, and further honed her craft at the prestigious Raffles Design Institute in Singapore. Her work has garnered recognition with three prestigious Wedding Sutra nominations, while her clientele primarily comprises of high-profile HNI clients and also includes clients on a global scale.

What began as a social media agency has now evolved into a thriving venture of bespoke wedding invitations. It started with designing a simple baby announcement card for a close friend that later on became a viral sensation. This success story took off from there. Studio EM by Mimansa turned the brand into a household name, leading to its establishment in March 2020.

Featured on platforms like So Delhi, LBB, and Women Inspiring Network, her journey may seem glamorous, but it’s grounded in countless hours of meticulous work. As one of the pioneers in couture bespoke wedding invitations, she eschews replication, ensuring that each design is a fresh, original creation. This commitment is embodied in her company’s motto, “One Design, One Person,” where she believes true artistry lies in the uniqueness of each piece and empowering individual expression.

Mimansa’s design aesthetic is a masterclass in minimalism. Her focus lies in cultivating an aura of refined elegance, often incorporating delicate watercolour elements that emit a timeless charm. Her work primarily consists of curating bespoke wedding invitations and divulging into birthdays, anniversaries, baby showers, and other festivals. Notably, she has designed the invitations for celebrities Salman Khan and Arpita Khan’s festivities during Eid and Diwali. This diverse range of projects showcases her versatility in design.

“Design is therapeutic, a medium through which I channel my creativity and express my unique vision,” says Mimansa. Her journey has been a testament to the power of hard work, dedication, and continuous practice. Always in pursuit of fresh ideas, her leisure time consists of constantly brainstorming for upcoming projects.

As someone who understands the profound impact of design, this trailblazer takes pride in administering experiences that leave a lasting impression. Her journey, rooted in originality and a deep love for the craft, is a testimonial to the transformative power of design.

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