Beyond dashboarding, Uday spearheaded several long-term analytics projects that had a lasting impact on the business. One such project involved measuring the business value of a virtual digital assistant, a key feature for enhancing customer engagement. Uday discovered a new metric to evaluate the assistant’s effectiveness, providing the company with a deeper understanding of its value to the business. Additionally, Uday built advanced text analysis models for sentiment analysis, classification of tweets and survey data, and topic modeling of app reviews. These models enabled the organization to gain better insights into customer sentiments, ultimately leading to improved products and services that resonated more closely with user needs.