A few months ago, a meme starring British prime minister Rishi Sunak was being shared widely on social media. Hair slicked back, feet shod in pricey shoes, Sunak was standing at a train station, gazing at a train with a somewhat mystified expression on his face. The caption of the meme read: “So this is what people take when their helicopters break down?” Memes are not to be taken seriously of course. But this one did make a point: the Conservative politician’s policy decisions have almost always been out-of-touch with the concerns of marginalised immigrants and working-class families in the UK.