Dunkin', the popular coffee and doughnut chain, has launched a new promotional breakfast meal deal aimed at budget-conscious customers, aligning with recent trends in the quick service food sector. The limited-time offer includes a bacon, egg, and cheese sandwich, hash browns, and a medium coffee, all for just $6.
Dunkin' Joins The Value Meal Bandwagon With New $6 Breakfast Deal
Dunkin' is offering a breakfast meal deal for just $6. The chain has joined other fast food chains like McDonald's, Burger King, and Starbucks as the inflation hit hard.
Along with the breakfast deal, Dunkin' is rolling out seasonal items such as a pumpkin spice signature latte, almond spice coffee, and a pumpkin muffin as part of the offer.
Dunkin’, a subsidiary of Inspire Brands, operates over 13,700 locations worldwide. The fast-food industry, which typically caters to low- and middle-income consumers, has been grappling with economic challenges due to inflation affecting profit margins.
Dunkin' $6 breakfast meal X
Competitors have been responding with their own value deals. Starbucks recently launched a “Pairings Menu,” offering a combination of a drink and a breakfast item for $5 to $6. Meanwhile, Dunkin’s sister chain, Sonic Drive-In, introduced a “Fun.99” menu featuring burgers, snacks, desserts, and drinks for $1.99 each.
Earlier this summer, McDonald’s, which faced backlash over Big Mac meal prices reaching up to $18, countered with a $5 meal deal that includes a McDouble or McChicken, four-piece nuggets, small fries, and a small fountain drink. McDonald’s also introduced “Free Fries Friday,” offering a free medium fry with any $1 minimum app purchase through the end of the year.
Burger King and Taco Bell have also joined the fray. Burger King announced a $5 value meal, while Taco Bell rolled out a $7 “Luxe Cravings Box.”
Inspire Brands, which oversees Dunkin’, Sonic Drive-In, Arby’s, and Jimmy John’s, is a privately held entity. Bloomberg News reported in February that Roark Capital, a private equity firm, is considering an initial public offering for Inspire Brands, potentially valuing the company at around $20 billion.
Subway, another Roark subsidiary, recently reintroduced its footlong sandwich deal at a reduced price of $6.99, diverging from its former $5 offer. This move, however, has been met with some dissatisfaction among franchisees concerned about its impact on profit margins.
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