Kylie Jenner: Gen Z’s entrepreneurial fashion icon

Gen Z or Generation Z, are terms used to define those born after 1996. More particularly referring to today’s teens as well as young adults. A pattern observed time and again in recent years has been that social media and influencers, i.e., celebrity artists, fashion bloggers, and style icons have a major part to play in shaping clothing and makeover trends for the younger generation, referred to as Gen Z. Fashion icons like the Kardashians, Zendaya, and many others have become role models when it comes to keeping up with recent trends. 

One such icon who has over a period of time in the current years gained a huge younger fan base is Kylie Jenner. With an enormous following of 399 million followers on Instagram, Jenner can be referred to as someone who is a trendsetter among her followers. 

The 26-year-old fashion designer, entrepreneur and socialite has left no stone unturned by sparking up conversations of body positivity and unrealistic beauty standards with her sisters, publicly, in Keeping Up with the Kardashians, Season 3. 

Her big brand collaborations with names like ‘Dolce & Gabbana’, Calvin Klein’ and many others, the list goes on, have set the benchmark quite high for aspiring and emerging models.

Some major key trends by the influencer, that has been game changer in Gen Z fashion are: 

1. Cosmetics: When it comes to cosmetics and skincare, Kylie Jenner's avant-garde trends, as well as the launch of her own makeup company Kylie Cosmetics, have had a significant impact not only on the influencer marketing sector but also on current trends. The many lip shades, particularly the ideal nude lip.
The tones are designed to suit various skin tones and makeup styles, whether a seductive smoky eye or a radiant sun-kissed look is desired.
2. Bodycon Apparel - Kylie Jenner's bold and monochromatic body-hugging attire has empowered a whole generation to embrace it with self-assurance. Whether it's showcasing various body shapes and sizes, bodycon dresses are now a trendy choice for occasions like prom or a romantic evening out.

3. Fashionable Eyewear - Kylie Jenner effortlessly combines sophistication and style, as evidenced by her chic yet refined sunglasses that she often complements her outfits with. This showcases her ability to seamlessly integrate fashion and elegance.