We always see a rise in our swadeshi sentiments during festive seasons like Raskhabandhan, Diwali etc. and it has become sort of an annual affair. This time around too social media is flooded with messages related to a boycott of China-made goods. Various social organisations are taking out marches to organise protest against Chinese goods and create awareness among people. The Dokalam issue, where both Indian Army and People’s Liberation Army (PLA) of China are facing each other is fueling nationalism and people on both sides want to evoke patriotic sentiments.