Khan's plunge into politics is bound to cause ripples, coming as it does against a backdrop of feuding politicians. His supporters believe the masses do not look to him as a politician, something which works to his advantage. Analysts consider him a more serious contender than Jamaat-e-Islami chief Qazi Hussain Ahmed or former chief of army staff Mirza Aslam Beg. Ahmed and Beg launched the Pakistan Islamic Front (PIF) and Pakistan Awami Qiadat (PAQ), respectively, hoping to project these as the third force in a country dominated by the Benazir Bhutto-led Pakistan People's Party (PPP) and Nawaz Sharif's Pakistan Muslim League (PML-N). Both the PIF and the PAQ, however, failed to click.