Israel considers all of Jerusalem to be its capital, and its Jerusalem Municipality is organizing conferences and seminars to help tourism operators market the city to Gulf travellers. “I'm very excited because I think it opens us up to a new era of Muslim tourism that we never really had," said Fleur Hassan-Nahoum, the deputy mayor of Jerusalem. "Even though we have been at peace with Jordan and Egypt, I've never really seen any Egyptian tourists or Jordanian tourists because the peace wasn't a warm peace,” Hassan-Nahoum said adding that the municipality is reaching out to local Arab tour operators to ensure the benefits extend to all.