Anand, 36, the chief technology officer at Liqwid Krystal, a software company in Bangalore, has led by example in the endeavour. Back home after a long stint with Oracle Software, US, he addressed technical seminars at companies like Infosys Technologies Ltd and HP, and turned the earnings over to this foundation. His second fund-raising strategy was to earmark every rupee generated by his book, Things That Make Me Go Hmm, for the foundation. Now, he spends a couple of hours twice a month, buying books and toys for these children.