But Mehta, who’s basically a management expert, wouldn’t take no for an answer. Initially, he managed to convince a group of 30 pullers. Mehta, along with the Kuhad Trust, which advocates and works on alternative policies for the underprivileged, initiated the Apna Rickshaw Apne Naam Yojna. Under this, the pullers could own their vehicles in six to eight months. This was done through microcredit apart from a subsidy from the Kuhad Trust. The cost of a rickshaw is Rs 6,175. Initially, the 30 pullers made a down payment of Rs 500 followed by a contribution of Rs 20 per day. Within 244 to 284 days, they had their own rickshaws. As many as 379 pullers are now owners. And every month around 25 more are being added to the list. Says Salim Ahmed, who plies his rickshaw in the city’s congested Ramganj area: "I got to know of this unique scheme from others who benefited from it. So I met Mehta, who inspired me to be an owner. I am definitely better off now."